Our Team
Jonathan M. Estes, President
A compelling and insightful writer and popular keynote speaker, Jonathan has presented the concepts and trends of online learning and measuring and communicating business value in a variety of conferences and publications. This has led Jonathan to working throughout the US and internationally in corporations, health care, finance, universities, and state and federal government. In all the settings he works, clients are excited about realizing their worth and discovering new ways to demonstrate their value to stakeholders. Jonathan has expanded his business to accommodate consulting services for companies interested in exploring and implementing sustainability initiatives to achieve positive outcomes for the environment, social equity, and profits.
In addition to extensive speaking engagements for sustainability systems development, Jonathan has written a book, Smart Green: How to Implement Sustainable Business Practices in Any Industry—and Make Money, through Wiley & Sons Publishers in March 2009. Jonathan has spoken at National Facilities Management and Technology Conferences for the past four years on analytics, business value, and ROI for facilities professionals. He recently spoke about measuring sustainability outcomes at the American Chamber of Commerce Executives conference to Alliance for Regional Stewardship Professionals in Pittsburgh, PA on July 30, 2008; The Facilities Forum in Atlanta, GA on May 18, 2008; The Forum of Businesses for Social Responsibility in Chapel Hill, NC on July 14-15, 2008; and The Conference Board’s Leadership Conference on Global Corporate Citizenship in New York City, NY on January 29, 2009.
Zemo Trevathan
Combining his incisive thinking and strategic skills with a lifelong motivation to foster compassion and connection, Zemo’s personal mission is to help organizations, teams and individuals increase their effectiveness at accomplishing what matters to them - together. Every engagement is unique, and Zemo delights in the process of getting to know each client and their current reality to help map out the simplest process for getting to where they want to go. One key element of Zemo’s approach is helping people see into and beyond their own blind spots: “Our most maddening challenges are often so difficult precisely because we are not seeing what the actual problem is - and it is often our own thinking and perceptions that masks it.”
Highlights among Zemo’s successful projects over the years include: leading a $1.1M culture change process for a TransAtlantic IT group that was centralizing and improving its architecture and services; facilitating the integration of formerly siloed and competing quality and manufacturing managers of a pharmaceutical plant into a unified team; helping leadership and scientists at sites in Western Europe, Midwestern US and Northeastern US overcome their differences and resistance to forming a single global R and D organization.
Rita Leadem
A motivated sustainability professional, Rita Leadem brings her academic background in environmental science and community land use planning to the world of business development strategy. Rita completed extensive market research on sustainable business certification programs and performed the initial client engagements for Green Plus, a sustainable business certification program of the nonprofit Institute for Sustainable Development. Rita provides market research, program management, communications, and marketing experience to ensure Strategic Measures, Inc. maintains relevance in a changing market.


