"We want to make clear that we are not in this for our own agenda, our own objectives, but that our goal is to have a positive impact on the company as a whole, and we'd like to be able to measure and communicate our impact on the company's financial goals…"

"There are so many different ways we could go about this project, but we have to narrow it down to a particular focus, and we'd like to do that based on data telling us what will have the biggest impact…"

"We've figured out a more efficient way of doing some of our activities, but we don't want to cut costs without knowing that we're not losing value…"

"Internal customers are not using our service. We're pretty confident that it will make a difference for them, but we need a way to specifically measure that impact…"

"Our spend on this activity has always been pretty high, but we're no longer content with the conventional wisdom that it is worth it. We want to know what kind of return we are getting for this investment…"

"We've got all the data you could ever ask for, but the situation is so complex, we don't see how we can correlate any specific activity to financial impact…"

"We have a lot of positive feedback from our customers, but we need some way of measuring and demonstrating whether what we did actually had an impact on their bottom line…"

"Our budget gets cut every single year, to the point where things are starting to slip through the cracks. We need some model for communicating about the long term financial impact of what we do for the company…"

"We know we provide value, but we have no good metrics right now that demonstrate it to management or our internal customers…"

"We're about to implement this new initiative/training/project and we'd like to have a sense first of whether it provides any value…"